Application of Aromatic Oil in Lingerie Wear

Question: Describe about the Application of Aromatic Oil in Lingerie Wear. Answer: Chapter 1. Introduction Study Background The main purpose of the research will be to introduce Aromatic lingerie wear which will improve the image of the lingerie and promote their sales. The research will find out ways of using new technology to infuse aromatic oils into the fabric that is used in making lingerie wear (Heath, 1997, pp.1-4). The purpose of employing the use of new technology is to make the lingerie wear more sustainable as well as long lasting. Using new technology also intends to make sure that the good scent remains in the lingerie wear even after they are washed severally. The love for scented wears for ladies among fashion retailers started in the 1960s in Japan. During this period, a custom items organization by the name Kanebo began fabricating ladies wears that were scented. Later, the love for scented ladies wear such as lingerie spread all over the world. In the recent days, aromatic lingerie wear have become common in the market. For instance, International companies such as Woolmark have gone further to establish partnerships with the International Fragrances and Flavours association with the intention of investing in R D activities with various factories around the world dealing in lingerie wears (Vakkari, et al. 2003, pp.445-463). To ensure production of quality and durable lingerie wear, Woolmark employs the use of technology by the name; Sensory Perception Technology textures in the infusion of the aromatic scent into the lingerie wear (Maehle, et al. 2011, pp.290-303). The technology is applied not only in the underwears but also to socks, hosiery, open air apparel, other coverings as well as inside materials. The application of aromatic scent into lingerie has spread so fast to the extent in 2005, another international company by the name Invista; a company that dealt in the manufacture of fibre products such as tactel, supplex, lycra among other body care collections began manufacturing body care collections that could moisturize and infuse fragrance into yarns used to make wears. The research will be based on lingerie wear since it is an essential item among ladies across all classes and age. Statement Of The Problem Notwithstanding the negligence in issues regarding improving the image of lingerie wear, application of oil in lingerie wear has in the recent been on the rise. Contrastingly, there is no single study undertaken to evaluate and report on the measures to be taken to introduce aromatic lingerie wear in the market with the intention of improving the image of lingerie wear. For this reason, the researcher identifies this gap and proposes to conduct a research to find out how the use of new technology in the fashion industry can be used to introduce infusion of aromatic oil into lingerie wear to improve their image as well as durability (Valdivia, 1997, pp.225-250). Significance Of The Problem Evaluating the use of technology in the infusion of aromatic oil in lingerie wear is a significant study which benefits not only the fashion industry and the users of lingerie wears but also to the larger textile industry as well as to the education sector. For instance, the study will identify the use of technology to make the infused aromatic oil last longer in the lingerie even when they are washed severally. Accordingly, study in the use of technology in infusing aromatic oil in the lingerie will enhance technological innovations as well as promote the use of new technology in the textile industry (Nelson, 2001, pp.57-64). Furthermore, the study will help change the cultural orientations that discourage women from exposing lingerie wears. Rationale Of The Study Despite the various technological innovations in the textile industry, little has been done in the technology world to address the image of lingerie wears. Furthermore, for a long time, efforts by women to fight for the production of quality undergarments that they can be proud wearing have been frustrated. As a result, most ladies complain of having to hide their undergarments as they are not attractive enough (Tantiseneepong, et al. 2012, pp.57-69). The research will set out to address this issue by studying the use of technology in the application of aromatic oils in ladies lingerie wear. Research Aim The main aim of this research is to evaluate how technology is used to infuse aromatic oils in lingerie wear to improve the image of ladies undergarments. Objectives Of The Study The main objectives of the study are as follows; To determine the different types of aromatic oil for lingerie wear available in the market. To observe how technology is used to infuse aromatic oil into lingerie wears. To find out how many women prefer lingerie infused with aromatic oil. Study Questions What are the different types of lingerie wear available in the market? How is technology used to infuse aromatic oil in lingerie wear? How many women prefer lingerie wear that is infused with aromatic oil? Literature Review Improvement of the image of lingerie wear has been an issue of great public interest for quite a long time. In appreciation of this fact, various scholars have written literatures addressing this same issue. For instance, according to Ehrlichman and Bastone (1992), application of good scent into lingerie will always enthuse mood, enhance optimism, promote relaxation, boost personal memories and at the same time enhance creative thinking among those putting on the lingerie. Similarly, Pierce et al. (2004) points out that women generally love good odour and as a result the use of good odour in women wears always influences their preferences for people, the objects they interact with as well as the places they visit and the people they interact with. Moreover, Knasko (1995) in his literature on the influence of odours on the purchasing power and the behaviour of consumers observes that people usually flock jewellery sections of a shop that is suffused with pleasant aroma and leave the uncented sections empty (Valdivia, 1997, pp.225-250). He therefore deduced that the use of aroma on personal effects such as lingerie wear will attract many people into buying such items. Moreover, Marc Gobe (2001) points out that the market niche will always be domineered by the retailers who are able to connect on an emotional level with their consumers in issues to do with lifestyle identification such as offering lingerie wear that is made more attractive by application of good scent. Furthermore, researches conducted by Spangenberg et al (1996) confirmed the notion held by Hirsch and who maintain that odours have a significant influence on the consumer purchasing power of lingerie wear in the market. Chapter 2. Research Methodology The research methodology that will be used in this research include using primary both primary and secondary data. For instance, the researcher will gather information by reviewing existing as well as reading the previous reports done in the same area. Similarly, the researcher will conduct a survey using a tool called qualtrics. This is an apparatus found on line that is used to produce and record responses given by those interviewed. The obtained responses are then sent after they have been abridged. The research will use online surveys to create and enable a large number of responses within a short time span. Research Philosophy This research requires use of a sample population. This enables an in-depth investigation while at the same time using qualitative research method. Therefore, this particular research will use interpretivism philosophy. Research Approach Researches can approach given studies using three research approaches including; inductive approach, deductive approach and finally abductive approaches. Deductive approach is usually employed to test the validity of a given research hypothesis, assumptions or theories. Inductive approach on the other hand is used to develop new theories as well as generalizations. Abductive approach begins with puzzles and new and surprising facts hence making the research to be focussed on addressing the surprising facts and the stated puzzles. In this particular research, the researcher will employ the use of inductive research approach. By employing this approach, the researcher will formulate research questions, research aims as well as the objectives to be achieved at the end of the research process. In this research, the research question will be: how is technology used in the application of aromatic oil into lingerie wear to improve the image of the lingerie? Furthermore, the research will use a case study format because case study is practical and hence essential in the realization of the study objectives. Research Design In this research, the researcher proposes to use a descriptive research design by applying the use of case study as mentioned before. The entire research plan is made up of well-formulated research questions as well as research objectives while at the same time defines clearly how data will systematically be collected. Research Strategy In this research, the researcher will use the case study strategy to explore the research problem. The research will seek to establish the importance of technology in infusing aromatic oil in lingerie wear to improve the image of the lingerie. Research Methods This particular research will use various methods to define the data that will be collected as well as define the ways that will be used to collect the data such as qualitative and quantitative data collection techniques. Sampling In order to fairly generalise the obtained data, the research will use a fairly small sample of 55 people among the entire population. To ensure that the selected sample is representative of the entire population, the researcher will ensure that the sample possess properties that if investigated will give views that are representative of the entire population. The sample in this case must be made of women who use lingerie wear to give views of behave of the entire population on the use of aromatic infused lingerie wear (Crisan Pop, 2013, pp.10-20). Data Collection Techniques The researcher in an attempt to establish the application of aromatic oil in lingerie wear, will collect both primary and secondary data. For instance, in collecting the primary data, the researcher will assign questionnaires to the 150 participants selected from among the population. The researcher will also conduct interviews with lingerie making companies such as Woolmark in order to obtain data on the use of technology in aromatic infusion in lingerie wear (Mick, et al. 1992, pp.122). Similarly, to obtain secondary data, the researcher will review existing literatures. Data Analysis To allow description of the basic features of the research and present data in a more meaningful manner, the researcher will employ the use of descriptive methods of data analysis to present the data gathered in the study. Furthermore, the researcher will summarize the gathered data in an orderly manner to allow important patterns to emerge from the obtained data. The research will study the use of aromatic lingerie among members of various demographics putting more emphasis on women between the age of 25-34. The research will obtain the percentage of the members of the demographic pattern who would be interested in perfumed lingerie. Similarly, the study will do a quantitative analysis among people from various social classes to establish the social class that will prefer aromatic lingerie wear most. The social classes will range from the employed, unemployed as well as students. Basing on their occupation, the sample group will be asked if they were aware of any aromatic lingerie p roduct in the market. The study will also establish the number of women who use lingerie wear and the amount that each individual would spend on a lingerie wear to establish the best price to charge on a lingerie wear once introduced in the market. Moreover, the study will establish the frequency at which women buy lingerie wear in the market. Furthermore, the study will find out the reaction by various women to different scents and establish the favourite scent among the population. Ethics The researcher will ensure engagement in ethical activities especially when dealing with human beings to avoid conflicts. For instance, the researcher will ask respectful questions that will not be delimiting to anybody among the sample group. Moreover, the researcher will conduct themselves in a manner that is ethically acceptable to all such as ensuring honesty, objectivity, confidentiality, integrity as well as maintaining responsibility whenever publishing any information obtained from the research (Nelson, 2002, pp.55-62). Research Limitation In spite of the excellent effort and dedication put by the researcher to ensure that the study is prepared carefully, the study will be limited by various factors, key among them; The size of the survey is small since the intention of the study will be focused only on a small part of the Australian market which might not be a representative of the entire population. The research questions as designed might not address the main issues in the research. The research questions as outlined are not open ended and as a result may not comprehensively address the issues that might emerge from the research. Conclusion Use of aromatic lingerie wear is increasingly gaining momentum among women. Many if given a choice would choose scented lingerie wear in the market. The few who would not choose the scented aromatic wear is because they lack knowledge to how it looks while at the same time some have not tried them out. The fashion industry should take advantage of this phenomenon to use technology in infusing aromatic oil into lingerie wear as there is a ready market for these improved products. Recommendations Innovation in lingerie wear is a welcomed venture that has improved the image of the wears and in general the confidence of women in the wear. However, more can be done to further improve the world of fashion as pertains to lingerie wear. They include; The age group in the demographic pattern should be changed to make the survey all age inclusive. 25-34 age group is not representative of all women affected by aromatic lingerie wear. Number of male respondents in the survey should be increased to number equal to that of women as the use of scented lingerie wear equally affect men. 5 against 50 is quite unfair. The survey should be expanded to include not only those who buy and use lingerie wear but also members of the public who are affected by the use of aromatic lingerie wear. Bibliography Crisan, R. and Pop, A., 2013. Women As An Advertising Target Versus Women As An Advertising Tool. Academica Science Journal, Economica Series, 2(3), pp.10-20. Groom, N. ed., 1997. New Perfume Handbook. Springer Science Business Media. Heath, A.W., 1997. The proposal in qualitative research. The Qualitative Report, 3(1), pp.1-4. Nelson, G., 2002. Application of microencapsulation in textiles. International Journal of Pharmaceutics, 242(1), pp.55-62. Nelson, G., 2001. Microencapsulation in textile finishing. Review of progress in coloration and related topics, 31(1), pp.57-64. Maehle, N., Otnes, C. and Supphellen, M., 2011. 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