Strategic Business Plan for the Indonesian Music Shop Assignment

Strategic Business Plan for the Indonesian Music Shop - Assignment Example The Indonesian recording industry has been so affected by the activities of piracy that the companies involved into the business of music and entertainment needed to take a major step in order to protect their business revenue and the business operations in Indonesia. Due to excessive piracy of music, the Indonesian Recording Company Association decided to change their mode of storing the recording materials from CDs and other types of storage devices to the digital storage of the recording materials into digital files. Piracy resulted into fall in the sale of CDs, VCDs, and other recording materials. The concern for the loss of music industry due to piracy remained obvious because of the fact that the music industry of Indonesia contributed about 18% to the total revenue generated by the Indonesian government (Anonymous, 2009). The company named Indonesian Music Shop is an online music providing company which has a vast collection of music including the classical and artistic albums of Indonesian origin. The company also has a collection of tracks of commercial numbers which are more liked by the youth of Indonesia. The company gives more importance to the cultural and traditional music of the nation which is very much evident from their website where apart from the music categories proper literature have also been provided by the company. Since the company does not have any shop floor it operates its business through internet and web communication mediums. Regarding the products and services offered by the company on its website, it provides a portal to its customers for placing their orders and specifications after getting registered with the website. The website also provides additional information on health issues, and food and spices, and offers spaces for advertisement to other companies (The Indonesi an Music Shop-website, n.d.).